Paediatric consumer health looks set to remain underdeveloped over the forecast period, with only paediatric vitamins and dietary supplements and paediatric cough/cold remedies generating visible sales. Together with the reluctance of many parents to self-medicate their children, the long-term trend of declining birth rates in Taiwan will continue to deter new entrants and subdue investment in innovation by established manufacturers.
With concerns about the side effects and contraindications of active pharmaceutical ingredients used in standard medications increasing in Taiwan, herbal/traditional products are likely to gain ground in paediatric cough/cold remedies over the forecast period. Similarly, it is anticipated rising health-consciousness will make many parents more inclined to choose paediatric vitamins and dietary supplements that derive their nutritional content from natural food and plant sources – including organic varieties – rather than chemically synthesised ingredients.
Paediatric consumer health should witness higher investment in digital sales and marketing strategies over the forecast period. Most notably, it is expected many companies that have historically focused on store-based channels will seek to reach a wider audience by making their brands available on popular local e-commerce platforms such as PChome and Momo Shop.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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