The limited availability of paediatric consumer health products will remain a significant constraint on further growth in Pakistan. There is a need for more child-friendly offerings such as flavoured syrups and chewable tablets.
The main drivers of growth for paediatric consumer health in Pakistan over the forecast period will be the country’s high birth rate and growing availability and awareness about the benefits of these products. This will be especially true among urban parents, with cough and cold remedies continuing to account for most value sales.
Consumers will increasingly move away from the overuse of OTC medication for both themselves and for their children. This is likely to put some downward pressure on demand over the forecast period.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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