Despite the declining birth rate in Hong Kong, current parents and families remain highly aware of the importance of preventive healthcare for young children, especially those born during the pandemic era. With natural sources of immunity potentially differing from children who have spent greater time outdoors, families are increasingly seeking natural and proactive solutions to support their children's overall wellbeing.
Children may be sensitive to over-the-counter medications that target the body directly and could increasingly benefit from the more holistic approach of traditional Chinese medicine (TCM). These herbal formulations are perceived as gentler on children's bodies and digestive systems, offering parents an attractive alternative to systemic Western supplements that can have potential side effects.
Pharmacies and health and personal care stores have seen a significant portion of their vitamins and dietary supplements and OTC sales attributed to tourist demand, driving them to develop new and improved paediatric formulations. Paediatric consumer health continues to be an in-demand area for tourist spending, driven by the perceived health benefits and trusted reputation of the brands available in Hong Kong.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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