The growing popularity of herbal ingredients in food, beverages, and beauty and personal care products is poised to drive an upswing in demand for herbal and traditional products within the consumer health sector during the forecast period. Thailand boasts a rich history of utilising herbal and traditional remedies, which are seen as more natural, gentle, and less likely to produce adverse effects on the body.
With Thais increasingly looking to take care of their health from a younger age, this is likely to translate into increased interest in consuming healthier food and beverages. Players within the packaged food market are therefore likely to focus on offering fortified/functional offerings with similar claims to herbal/traditional dietary supplements, while there is also growing awareness of the natural benefits of fruit, vegetables, fish and other produce.
The Thai government’s continued promotion of the use of herbal/traditional products in consumer health will be another key driver of growth over the forecast period. With the support of the government, consumers will become more confident in the efficacy and safety of such products.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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