The outlook is positive for herbal/traditional products over the forecast period, with constant value growth predicted. Local consumers have a long tradition of using natural home remedies to treat ailments.
There is potential for growth in new product areas, such as herbal supplements for skin care, and digestive health. As consumer increasingly look to adopt a holistic approach to their health, there are opportunities to introduce products that address a broader range of health issues.
Promotion on social media has not taken off to the same extent for herbal/traditional products as it has for other consumer health products. However, there is a lot of discussion around health and wellness in the online space, and as a result, herbal/traditional products will also increasingly be promoted within the online space.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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