The onset of the COVID-19 pandemic saw a significant decline in demand for herbal/traditional topical analgesics, due to the tightening of geographical borders to reduce inbound tourism in Singapore. However, herbal/traditional topical analgesics delivered significant increases in demand in 2022 and 2023, due to the shifting needs of local consumers, and the start of the return of tourists, with solid growth set to continue in the forecast period.
Despite the current value growth expected for herbal/traditional products in the forecast period, Chinese tourists are a key part of the target demographic for herbal/traditional products, and only slow rates of recovery are predicted for Chinese inbound tourism. From 2019 to 2021, the number of arrivals from China to Singapore declined by close to 99%, from 2.
There is increasing consumer concern about the safety and transparency of herbal/traditional products, given recent incidences of unsafe use of such products, whereby the Health Sciences Authority stepped up to advise consumers about the need for careful use of herbal/traditional products for pain relief and coughs. Lianhua Qingwen is known to be a very effective cough relief medicine amongst Singaporeans who may be suffering from COVID-19 symptoms.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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