As consumer interest in herbal/traditional products continues to grow, new product launches and innovation are expected over the forecast period. Increasingly, consumers are expressing interest in herbal/traditional products to treat cough, cold and allergy (hay fever) symptoms, to aid with anxiety, stress and promote sleep, and to assist with better digestion and bowel regularity, as well as vitamins and dietary supplements formulated with natural ingredients that strengthen immunity and build resistance.
Given the success of many direct sellers operating in the Guatemalan market, many of their products are already benefitting from burgeoning consumer demand for herbal/traditional products, especially in vitamins and dietary supplements. Many of Herbalife’s products in vitamins and dietary supplements, as well as Amway’s Nutrilite line, appeal to this growing consumer base.
Domestic firms and laboratories within the country have a distinct advantage in the herbal/traditional products category because they are able to source locally and then produce and market products that resonate with consumers who recognise the products and their properties. For example, local player, Laboratorios Santa Fe, holds its own within the consumer health space, buttressed by distinct business units that include one that specialises in a natural line of products.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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