Compared to OTC medications, herbal/traditional products is considered a niche in Tunisia. Growing from a small base, this category is expected to witness moderate growth in the forecast period.
Herbal/traditional products are viewed very positively by Tunisians, with this positive perception continuing to intensify as consumers focus more and more on health and prevention. This is partly due to a strong tradition for herbal medicine in the country but also to the growing interest in more natural lifestyles in Tunisia.
The two most significant challenges for herbal/traditional products in Tunisia are price increases and the presence of smuggled products. Rising costs associated with raw materials, production and distribution are putting upward pressure on the price of herbal/traditional products, which is expected to rise in the upcoming period.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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