Continuing investment in advertising will support volume sales over the forecast period. Megalabs, a key player in this space regularly runs mass media campaigns for products such as Abrilar, Kaloba and Ciruelax.
The pharmacy chain Fybeca launched a CBD range of dietary supplements in 2022. Products in the portfolio include CBD oil, a nutritional supplement in drop form and also containing vitamin E and CBD Pink Lemonade Hydrolyzed Collagen, that also contains vitamin C, and is positioned as strengthening the immune and nervous systems.
As consumers continue to prioritise health and wellness and look to adopt a more natural and holistic approach to their overall health, there will be continued demand for herbal/traditional products. Organic will also gain value share, though it will still only represent a small proportion of value sales, and will be supported by higher income consumers.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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