Consumers are faced with an increasing range of packaged and processed products, both in supplements and the wider FMCG business as a whole. However, there is an understanding among consumers that it is important to keep their lifestyles as natural as possible, and manufacturers are responding through the availability of more organic products.
The latest report on overweight and obese Australians, conducted by the Australian Institute of Health and Welfare in 2022, revealed that 34% of Australian adults were overweight and 32% were obese; a total of 66% who are either overweight or obese, and higher than the OECD average of 59%. This is a concerning trend that has prompted consumers to carefully review their dietary habits and overall lifestyles.
Relief from stress and anxiety or offering calming effects are common claims made by herbal/traditional products, and also one of the factors behind the category’s growth. However, a potential challenge for the category is the fact that similar claims are also being made by other categories in consumer health and other industries.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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