The popularity of herbal products to treat coughs and colds will continue to grow across the forecast period as consumers believe these products to be natural and free from significant side effects. Consequently, increasing health-conscious consumers will shift towards more natural products, leading more herbal players to enter the landscape, responding to the demand.
Social media is becoming increasingly important to reach consumers and promote the various benefits of different products. Leading brand owners continue to pursue an omnichannel approach to marketing and sales, which is expected to continue and develop further in the short to medium term.
With huge numbers of consumers looking to avoid shopping in stores for convenience, online shopping has become a solid alternative, rising in use during the outbreak of COVID-19. Due to global warming, adverse weather conditions are likely to continue, with more extreme hot and cool temperatures expected to lead to more cough and cold cases.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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