While modern urban lifestyles have become increasingly sedentary, the health and wellness trend is leading consumers to commit to greater participation in physical exercise, sports and outdoor activities. Indeed, this trend has been reinforced by the experiences of the COVID-19 crisis, which raised consumers’ awareness of the potential health impact of the sedentary lifestyles, as well as poor diets, associated with periods of lockdown.
As a result of climate change, rising temperatures and altered precipitation patterns are extending the pollen seasons and fostering the growth of allergenic plants in Bulgaria. According to a study published in the National Library of Medicine in the United States, the sensitisation to pollen will more than double in Europe, and especially in the Balkans, over the coming years.
A shift towards natural cough and cold remedies, including herbal supplements, essential oils, and homoeopathic options, is likely to reshape the cough and cold remedies market in Bulgaria over the forecast period. Consumers are increasingly drawn to these alternatives due to concerns about the side effects of synthetic medications, a growing interest in holistic wellbeing, and a desire for more personalised healthcare choices.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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