Cough, cold and allergy (hay fever) remedies will register healthy constant value growth over the forecast period in what is a product area that has huge growth potential, as consumers increasingly move away from traditional home-made remedies and their awareness of OTC medications increase. The widening presence of chemists/pharmacies, as well as health stores like Dwago and Dawai, is exposing growing numbers of consumers to such products, raising brand awareness and supporting the trend towards self-medication.
In addition to OTC medications, there is also a growing interest in traditional remedies for cough, and colds. This is due to the increasing acceptance of traditional medicine and the belief that it is more natural and safer.
Increasing pollution, caused in part by urbanisation, is leading to deteriorating air quality. On top of this, climate change and the ensuant carbon pollution and warmer temperatures is causing plants to produce more pollen over longer growing seasons.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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