Cough, cold and allergy (hay fever remedies) is set to witness a slow down over the forecast period relative to the review period. Despite the strong performance of some niche categories, larger product categories including cough remedies and pharyngeal preparations are mature and therefore have lower levels of future growth potential.
Nasal sprays is set to continue to be the fastest growing category within cough, cold and allergy (hay fever) over the forecast period, due to the growing interest in convenient solutions and the increased consumer focus on alleviating conditions related to allergies, especially due to airborne particles such as pollen / hay fever. Allergies are a growing concern for both the local population and the healthcare system of the country, with the rise in airborne/pollen allergies leading to an increased consumer demand for nasal sprays.
Nasal decongestant drops is to be the only category to decline over the forecast period for the simple reason that nasal sprays are a more convenient option, and they will continue to take retail value share from this once highly popular format. While nasal decongestant drops used to dominate as a format, they are now lagging behind nasal sprays in value sales terms.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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