Retail volume sales of antihistamines/allergy remedies are expected to see positive growth over the forecast period as the number of consumers with allergy-related conditions increases. As Swedish summers become longer and warmer, due to the effects of climate change, more pollen will be produced.
The preventative health trend will continue to encourage consumers to reconsider how they treat certain illnesses. In particular, Swedes are likely to turn to more natural remedies, as well as vitamins and dietary supplements, in order to maintain their immune systems and treat minor illnesses such as coughs or colds.
While digital platforms have the advantage of offering consumers broader range of products, often at more competitive prices, than their brick-and-mortar counterparts, the e-commerce channel is not expected to replicate the rate of growth seen during the review period. In cases where consumers are unsure of their diagnosis, they will continue to appreciate expert advice from trusted pharmacy staff for their cold/allergy symptoms.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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