Generics are already responsible for a significant proportion of sales in the cough, cold and allergy (hay fever) remedies category as their lower prices allow these much-needed products to be accessed by more consumers. Over the forecast period, generics are expected to remain popular, possibly realising additional gains in terms of market share.
Guatemalan consumers are seeing an increase in the incidence of allergies, among both adults and children. This could be attributed to environmental factors such as pollution or a combination of other factors.
Since the reopening of the country in the aftermath of the COVID-19 crisis, more cough, cold and allergy (hay fever) remedies products are being purchased from other retailers in the modern channel, outside of pharmacies. For example, more shoppers are picking up basic OTC drugs at supermarkets and hypermarkets, while doing their regular food shopping.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!