Growth in the cough, cold and allergy (hay fever) remedies category is expected to slow considerably over the forecast period in response to various factors that limit its future potential. The category has matured significantly, and the context of demographic growth and improved quality of life is likely to result in more moderate consumer demand.
Throughout the forecast period, pharmacies is set to remain the dominant distribution channel for cough, cold and allergy (hay fever) remedies. Croatian consumers demonstrate strong loyalty to their pharmacies and, more specifically, to their pharmacists, although there will be a continuing consumer shift towards health and personal care stores.
Nearly half of commercial media time in Croatia is dedicated to OTC medicines and dietary supplements. Leading players in cough, cold and allergy (hay fever) remedies are increasingly investing in advertising campaigns to differentiate their brands within a crowded market, in a trend set to persist throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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