Cough, cold and allergy (hay ever) remedies category is expected register positive, if generally moderate, retail volume and value growth over the forecast period. The category is well established and mature, with limited margins for growth, partly due to rising price-sensitivity among consumers.
High price-sensitivity is set to continue to support the demand for economy products, which are mainly supplied by companies in Turkey and India. Local players like Dospharm are also well placed to benefit from this trend, especially as government policy supports local production.
Behavioural changes brought about by the COVID-19 experience could restrict the demand for certain cough, cold and allergy (hay fever) remedies. Increased health awareness is leading more consumers to try to strengthen their natural immune defences by eating more nutritious food, regularly taking vitamins and dietary supplements, quitting smoking and exercising more, etc.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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