After a difficult year in 2023 during which on- and off-trade volume sales plummeted, it is expected that cider/perry will see improved fortunes from 2024, before returning to growth in total volume terms from 2025. On-trade volume sales are expected to recover quicker than off-trade sales, backed by sales through newly opened restaurants which are serving cider/perry on their menus.
Carlsberg Brewery Malaysia Bhd will likely retain its dominant position cider/perry over the forecast period. The company is expected to continue organising marketing campaigns through both the off-trade and on-trade channels as it looks to boost demand.
While on-trade volume sales of cider/perry are projected to see steady growth over the forecast period it is anticipated that off-trade volume sales will decline. The unit selling price of cider/perry is likely to steadily grow over the forecast period and players like Carlsberg Brewery Malaysia Bhd and Heineken Malaysia Bhd are anticipated to maintain the high unit selling price of their products while also reducing the frequency of their price promotions.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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