Cider/perry producers are facing ongoing challenges that existed even before the COVID-19 pandemic. Several factors are contributing to the pessimism surrounding the future of the category.
There are new kinds of products that could provide new impetus to growth such as HARTZ Beer & Cider which was launched in 2023 in France. HARTZ Beer & Cider is a new hybrid concept that was launched in November 2023, in 33cl glass bottles priced at EUR3 per bottle (long neck).
Cider/perry could still find room for growth over the forecast period with it being less calorific than beer and less expensive than other alcoholic drinks while it is also perceived to be a very natural product. Manufacturers therefore still have some paths to recovery.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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