Cider/perry in Mexico is set to maintain slow and stable total volume growth in the forecast period, with growth for both channels. There are some cider brands, such as Heineken’s Strongbow, or Sidra Posdata, that seek to position their products as an alternative to beer.
Sales of cider are concentrated, with one dominant player in total volume terms – Valle Redondo SA de CV. In 2023, Valle Redondo offered three different brands of regular cider (Campanario, Valle Redondo, and Santa Claus) and a brand of non alcoholic cider (Frutté), which together accounted for over half of total volume sales.
Consumers’ curiosity about still light and sparkling wine is expected to maintain positive momentum for these categories over the forecast period. Consumers have a growing offer of such products, with a wide range of price points, and the constantly evolving availability of brands.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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