During the forecast period, the market for cider/perry in the Philippines will see healthy growth in volume terms, as better economic conditions stimulate a resurgence in on-trade consumption. With the benefit of higher disposable incomes, consumers will likely be more willing to explore other alcoholic drinks, which will likely benefit the category.
Given that cider/perry has limited visibility in the Philippines, there is an opportunity to broaden its reach by increasing the variety of available products, For example, players could look to introduce more premium products, including ciders with Filipino flavours such as guava and mangosteen, amongst others, with microbrewers such as Elias Wicked Ales & Spirits already exploring this area. These efforts may help to entice more consumers to pay attention to the category and to switch from safer options such as beer and RTDs.
There are several threats to the growth of cider/perry, moving forward. Food and energy prices are rising on a global scale, and this is likely to put pressure on manufacturers to raise their prices.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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