The market for baked goods in Saudi Arabia is projected to experience robust growth in both retail and foodservice channels throughout the forecast period. The Kingdom's population is expected to expand, which will inevitably boost demand for baked goods across various demographics.
Growth in the baked goods market in Saudi Arabia is also expected to be driven by innovation. Younger consumers are particularly adventurous, often eager to explore new flavours and products, making creative development essential for brands looking to capture this demographic.
Supermarkets and hypermarkets are the primary distribution channels for baked goods in Saudi Arabia, as consumers increasingly shift away from traditional outlets like bakeries and small local grocers in search of greater convenience. These larger retail formats provide a comprehensive shopping experience, offering a wide array of grocery and non-grocery items, along with regular discounts and promotions designed to attract shoppers.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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