Despite higher costs for bread and other baked goods, the demand for healthy groceries is still expected to continue growing in the years to come. While the pandemic is mostly not a topic any more in German society, health- and diet-related topics are gaining importance due to increasing issues, often caused by unhealthy diets and a lack of exercise.
The influence of diverse cultures, often introduced by migrant minorities in Germany, is making a remarkable mark on cakes, pies and tarts. In Germany, a nation known for its love of pastries like strudel and Black Forest cake, American-style cakes are rising to prominence.
In Germany, the forecast for the coming years reveals promising opportunities for the growth of frozen baked goods. This trend is driven by a confluence of factors, including changing consumer lifestyles, the pursuit of convenience and the increasing demand for high-quality, ready-to-eat products.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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