In February 2023, a law was proposed to regulate the use of trans fats in foods and beverages in Mexico. As the law came into force on 20 September 2023, there is a need to clarify responsibilities for players.
Artisanal continues to lead retail sales of baked goods in 2023 and significant changes are not expected over the forecast period. Excluding artisanal, Grupo Bimbo SAB de CV is the most important player within baked goods, although it lost retail value share over the review period due to strong competition from artisanal options.
Tortillas (flat bread) will remain the most popular and affordable format of baked goods in Mexico over the forecast period. Given its importance to the local diet, including among Mexico’s poorer rural communities, the category is likely to record stable retail volume growth in the coming years.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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