Baked goods is set to see solid volume growth in both retail and foodservice in the forecast period, although stronger growth is expected in foodservice. With the normalisation of consumers’ lives, a continued return to foodservice outlets is expected in the forecast period.
Packaged cakes and pastries are set to see the strongest retail current value growth rates in baked goods in the forecast period. With a growing middle-class and rising disposable incomes, consumers in China have increasingly high taste expectations and are increasingly seeking premium and high-quality bakery products.
In recent years, baked goods has seen a trend of consumers craving different flavours and tastes, and manufacturers have responded. For example, Bestore launched a renewed cheese pastry product which combines egg yolk pastry and snow mochi, with a filling of cheese, powder milk, and mochi.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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