The market for savoury snacks in Malaysia will see steady growth in retail volume terms over the forecast period, with potato chips leading the way. Players like Mamee-Double Decker and BJC Foods Malaysia are anticipated to continue to stimulate demand through the introduction of limited edition/seasonal variants, as well as ongoing marketing activities, especially via social media channels.
Savoury biscuits, which typically consumed at breakfast or during tea breaks in Malaysia, will enjoy an increased demand, moving forward. Such products benefit from a healthier image than sweet biscuits and will continue to be supported by ongoing marketing campaigns from existing players.
The forecast period is also likely to witness an increased number of new players within savoury snacks in Malaysia. For example, local food and beverage company Joybean, a subsidiary of Berjaya Food Trading, entered potato chips in March 2024 and quickly expanded into hypermarkets and supermarkets.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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