Although the rates of increase are expected to slow over the course of the forecast period, savoury snacks in Japan is set to maintain solid retail volume and current value CAGRs. Japanese food brands have been actively engaging in collaborations with other brands, anime, and employing celebrities for promotions to dive sales, and this is expected to continue.
In Japan, the culture of gift-giving is deeply ingrained, particularly in the workplace, where there is a sense of obligation to bring back souvenirs after taking paid leave. Employees often bring local treats to their department on the day they return to work from holiday.
In Japan, nearly 6,000 new products are launched in food and beverage categories every year. In such a fast-moving environment, savoury snacks players, particularly Calbee, are constantly introducing new products, sometimes almost weekly, to keep consumers entertained.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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