Whilst remaining a niche in terms of its overall volume size, meat snacks is expected to maintain positive value and volume growth over the forecast period. The aforementioned protein phenomenon is undoubtedly a strong point for the category, as consumers are able to opt for a meat-based protein snack rather than turning to other snacks, either salty or sweet.
The popular category of savoury biscuits is expected to maintain positive volume and value sales over the forecast period, with volume increasing slightly from the performance seen in 2024. This category encompasses a range of products such as biscuits, breadsticks, and crackers, which, in recent years, have seen their consumption occasions expand throughout the day.
Overall health and wellness trends will remain prominent in savoury snacks over the forecast period, across various subcategories. This is the case for rice snacks and vegetable, pulse, and bread chips.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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