In the forecast period, savoury snacks in China is expected to return to higher growth rates, with increasing retail current value sales expected across all categories. With consumers’ increasing demand for healthy food, there has been a rising emphasis on wellbeing and mindful eating when it comes to savoury snacks.
Amidst economic slowdown and tightening consumer spending, discount-focused retail channels, including offline snack collective stores, and interest-based e-commerce channels such as Douyin (the Chinese version of TikTok), and discount e-commerce platforms such as Pinduoduo (the Chinese version of Temu), have been witnessing continuous growth in savoury snacks. Meanwhile, although traditional supermarkets and hypermarkets are seeing a decline in their share of sales, they still hold a leading position in savoury snacks in China.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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