Led by potato chips and vegetable, pulse and bread chips, savoury snacks is anticipated to maintain its positive growth momentum in 2024 and beyond. Established players such as PepsiCo Inc, Mondelez International Inc, Wellington Llc, and Snack Production Group are expected to maintain their positions, while the efforts of retailers are likely to increase the emergence of smaller brands and private label.
Tortilla chips are anticipated to see continued promising growth, with PepsiCo Inc’s Doritos leading the category and smaller brands following suit. While Doritos is expected to maintain its dominant position, the emergence of small and niche brands sourced directly by retail chains will bring consumers a wider choice of tortillas.
The health and wellness trend is still emerging in Georgia and is not yet as prevalent as in other European countries. Brands such as Lay’s have been actively promoting naturalness with their "100% potato" campaign in 2023.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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