Savoury snacks in South Korea is expected to maintain solid retail volume and current value growth throughout the forecast period. One of the emerging trends in this category is fun marketing, whereby consumers themselves become part of the product narrative.
“Shrinkflation”, the practice of reducing the size or quantity of a product while maintaining its price, is becoming increasingly prevalent in savoury snacks in the South Korean market. This strategy allows manufacturers to manage rising production costs without directly increasing prices.
Innovative packaging is becoming a significant trend in savoury snacks in South Korea, with companies exploring new designs to enhance convenience and the consumer experience. An example of this is Haitai Confectionery’s Homerun Ball's cup packaging, often referred as Cuprun Ball, designed to hold both the snack and a beverage at the same time.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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