The forecast period is expected to see further steady growth in sales of NRT smoking cessation aids as the stronger emphasis on a holistic approach to health and wellbeing will encourage more smokers to quit. Spurring this trend is the increasingly negative image that smoking has, especially among younger segments of the population, and this is likely to make cigarette smoking a much less acceptable activity.
While grocery retailers and health and beauty specialists are set to continue accounting for the vast majority of category sales during the forecast period, e-commerce is set to continue emerging as a significant source of NRT smoking cessation aids. NRT smoking cessation aids is a category of products that are particularly well suited to e-commerce because most local consumers are happy to buy them without seeking professional advice from a pharmacist before committing to a purchase.
The highly consolidated competitive landscape in NRT smoking cession aids and the existence of high barriers to entry into the category make it unlikely that any new players will emerge during the forecast period. Moreover, the likelihood remains extremely low that any emerging player would be able to present serious competition to either of the two leading names in the category, Nicorette and Nicotinell.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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