While younger demographics are less likely than older generations to start smoking, vaping has become a growing problem amongst younger Australians, and access – albeit restricted – to e-vapour products containing nicotine will ensure the relevance of NRT smoking cessation aids into the future to alleviate the effects of nicotine withdrawal. The extensive changes to the NVP and e-cigarette retail distribution landscape in 2024 are further likely to encourage dialogue with health professionals, and direct smokers and vapers towards NRT smoking cessation aids.
According to Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey (fielded January to February 2024), 49% of the regular smokers surveyed in Australia slowly decreased the amount they smoked each day or week as an approach to reduce or quit smoking. This is down from 53% at the outset of the review period (2019).
Retail value sales (at constant 2024 prices) of NRT smoking cessation aids are expected to remain fairly stable over the forecast period, despite cost-of-living concerns and the fact that the category is largely mature in the local market. Therefore, it is not expected to see significant innovation or change – with the exception of any future repositioning of NVPs more comprehensively into the cessation space, and thus being considered as other NRT within the scope of OTC research.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!