The Italian Government remains committed to the fight against smoking and has implemented several measures to reduce tobacco consumption in the country. Amongst these measures are increased taxes on cigarettes, a ban on smoking in public places and awareness-raising campaigns on the risks of smoking.
The current increase in the cost of living, which has involved a high rate of inflation and considerable economic uncertainty, is having a negative effect on the spending capacity of consumers. As a result, many Italians are tending to reduce their spending as much as possible, especially on goods and services that are not considered essential.
In the forecast period, the NRT smoking cessation aids category will face growing competition from non-tobacco nicotine pouches, which were recently approved for sale by the Italian Government. Although still little known and not particularly popular amongst consumers, these innovative nicotine pouches represent a solid threat to the NRT smoking cessation aids category because they provide a notable alternative to products such as gum and lozenges, and join products such as heated tobacco and e-cigs, which are already currently being used by smokers as a means to quit.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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