Given the large number of smokers who are still attempting to quit (some of whom have failed previously) the growth prospects for NRT smoking cessation aids look relatively bright over the forecast period. Once the economy starts to stabilise and disposable income starts to recover this should open the door to stronger sales of NRT smoking cessation aids, with volume sales set to return to growth from 2024.
The competitive landscape within NRT smoking cessation aids is dominated by Johnson & Johnson and GSK-Gebro Consumer Healthcare, with their respective Nicorette and Nicotinell brands. Both producers benefit from the strong presence of these brands in pharmacies in Austria, as well as from their global prominence, heavy investment in new product launches and advertising (mainly television and online via company and brand websites).
With regards to format, NRT gum is expected to remain the main choice, partly because it is the best-known and easiest remedy. Nevertheless, NRT lozenges should gain popularity as new and improved flavours increase the selection.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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