An ongoing factor which is also suppressing the potential uptake of NRT smoking cessation aids is the popularity of e-cigarettes among younger consumers. Indeed, many people see e-cigarettes as a way to cut down on nicotine intake, or even as a means to eventually give up smoking altogether.
The number of Peruvian smokers has been decreasing in recent years, bucking the trend seen in Latin America overall where the number of smokers is on the rise. Among the various reasons for this drop is the fact that smoking is not widely prevalent in Peru due to constant public health campaigns to curb this harmful habit, as well as the widespread belief that it worsens health conditions.
The government, through the Ministry of Health (MINSA), and the media, have reinforced their campaigns to combat tobacco addiction, whose effects cause numerous deaths year after year. These organisations will continue to raise awareness of the harmful impact of smoking on health through such events as the World No Tobacco Day, which is celebrated in Peru every 31 May, with the support of different groups such as the Commission for the Fight Against Tobacco (COLAT) and local opinion leaders.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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