The health and wellness trend is expected to continue gaining momentum in Denmark over the forecast period, and one of its key outcomes will likely be a further decline in smoking prevalence. As more Danish consumers adopt healthier lifestyles and quit smoking, the demand for NRT products is projected to continue decreasing.
Although e-commerce is set to continue capturing market share from physical pharmacies over the forecast period, pharmacies are likely to remain the leading retail channel for NRT products. Consumers still value the personal advice and guidance that pharmacies offer, especially when it comes to selecting smoking cessation aids.
Given the dominant position of Nicorette and Nicotinell, coupled with the overall decline in NRT sales, it is unlikely that new players will enter the category during the forecast period. However, the NRT category is expected to continue facing competition from alternative products, such as vaping devices and snus, which are becoming increasingly popular amongst consumers seeking alternatives to traditional smoking cessation aids.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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