Cooking Ingredients and Meals in Morocco

November 2023
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Cooking Ingredients and Meals industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cooking Ingredients and Meals in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cooking Ingredients and Meals in Morocco?
  • Which are the leading brands in Cooking Ingredients and Meals in Morocco?
  • How are products distributed in Cooking Ingredients and Meals in Morocco?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Cooking Ingredients and Meals in Morocco

Cooking ingredients and meals in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Edible Oils in Morocco

KEY DATA FINDINGS

Poor harvest and unpackaged alternative affects olive oil
Players try to rein in sunflower oil prices to stimulate demand
Companies look to packaging and oil mixes to overcome challenges
Stagnation in the demand for the most-used edible oils but growth opportunities for smaller, more health-positioned categories
Unpackaged olive oil, high prices and unhealthy positioning to present significant challenges for edible oils
Affluent consumers to continue to boost argan oil sales
Table 13 Sales of Edible Oils by Category: Volume 2018-2023
Table 14 Sales of Edible Oils by Category: Value 2018-2023
Table 15 Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 16 Sales of Edible Oils by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Edible Oils: % Value 2019-2023
Table 18 LBN Brand Shares of Edible Oils: % Value 2020-2023
Table 19 Distribution of Edible Oils by Format: % Value 2018-2023
Table 20 Forecast Sales of Edible Oils by Category: Volume 2023-2028
Table 21 Forecast Sales of Edible Oils by Category: Value 2023-2028
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2023-2028

Meals and Soups in Morocco

KEY DATA FINDINGS

Ready meals and soup see retail volume growth but struggle to take off
Expanding product offers boost quick recipe kits and shelf stable ready meals
New entrants disrupt the competitive landscape
Fresh food to hinder interest in packaged varieties
Foodservice presents strong competition to retail sales of frozen pizza
New recipes and launches to offer growth opportunities
Table 24 Sales of Meals and Soups by Category: Volume 2018-2023
Table 25 Sales of Meals and Soups by Category: Value 2018-2023
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2018-2023
Table 27 Sales of Meals and Soups by Category: % Value Growth 2018-2023
Table 28 Sales of Frozen Ready Meals by Ethnicity: % Value 2018-2023
Table 29 NBO Company Shares of Meals and Soups: % Value 2019-2023
Table 30 LBN Brand Shares of Meals and Soups: % Value 2020-2023
Table 31 Distribution of Meals and Soups by Format: % Value 2018-2023
Table 32 Forecast Sales of Meals and Soups by Category: Volume 2023-2028
Table 33 Forecast Sales of Meals and Soups by Category: Value 2023-2028
Table 34 Forecast Sales of Meals and Soups by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Meals and Soups by Category: % Value Growth 2023-2028

Sauces, Dips and Condiments in Morocco

KEY DATA FINDINGS

Tomato shortages and economic pressures boost tomato pastes and purées while small packaging becomes increasingly common
Prices push consumers towards cheaper alternatives
Foodservice use spills over into at-home consumption of condiments
Economic clouds threaten growth forecast
Italian and Asian sauces to remain niche while loose offerings are set to hamper herbs and spices
Western-style condiments to continue to penetrate the home
Table 36 Sales of Sauces, Dips and Condiments by Category: Volume 2018-2023
Table 37 Sales of Sauces, Dips and Condiments by Category: Value 2018-2023
Table 38 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2018-2023
Table 39 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2019-2023
Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2020-2023
Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2018-2023
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2023-2028
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2023-2028
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2023-2028

Sweet Spreads in Morocco

KEY DATA FINDINGS

Changing consumption habits hit jams and preserves
Production issues and lower-priced alternatives hurt packaged honey
Amlou sparks nut and seed based spreads
Health-conscious and affluent consumers to spur revival in retail volume sales of honey
Growing economy brand and private label offer to restrain average unit price growth
Nut and seed based spreads to continue to gain traction through healthy positioning
Table 47 Sales of Sweet Spreads by Category: Volume 2018-2023
Table 48 Sales of Sweet Spreads by Category: Value 2018-2023
Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 50 Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Sweet Spreads: % Value 2019-2023
Table 52 LBN Brand Shares of Sweet Spreads: % Value 2020-2023
Table 53 Distribution of Sweet Spreads by Format: % Value 2018-2023
Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2023-2028
Table 55 Forecast Sales of Sweet Spreads by Category: Value 2023-2028
Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2023-2028
Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Cooking Ingredients and Meals

    • Olive Oil
    • Corn Oil
    • Palm Oil
    • Rapeseed Oil
    • Soy Oil
    • Sunflower Oil
    • Other Edible Oil
      • Dried Ready Meals
      • Shelf Stable Ready Meals
      • Chilled Ready Meals
      • Frozen Ready Meals
      • Dry Soup
      • Shelf Stable Soup
      • Chilled Soup
      • Frozen Soup
      • Chilled Pizza
      • Frozen Pizza
      • Meal Kits
      • Quick Recipe Kits
      • Chilled Lunch Kits
    • Prepared Salads
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Gravy Cubes, Powders and Pots
      • Monosodium Glutamate
      • Herbs and Spices
      • Tomato Pastes and Purées
        • Liquid Recipe Sauces (excl pasta sauces)
        • Dry Recipe Sauces
        • Pasta Sauces
        • Barbecue Sauces
        • Fish Sauces
        • Ketchup
        • Mayonnaise
        • Mustard
        • Oyster Sauces
        • Salad Dressings
        • Soy Sauces
        • Chili Sauces
    • Dips
    • Yeast-based Spreads
    • Pickled Products
    • Other Sauces and Condiments
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.

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