In 2023, Oman's cooking ingredients industry has shifted due to higher prices from global inflation. Consumers are now leaning towards healthier choices, affecting demand for traditional cooking ingredients.
In 2023, cooking ingredients in Oman is seeing reduced demand primarily due to the elevated prices as global inflation continues to impact the industry. Likewise, the enduring influence of COVID-19 continues.
The climate in Oman tends to have an impact on food preferences. Specifically, the constant heat means a general preference for fresh produce, rather than shelf stable packaged food.
Lower-income consumers in Oman tend to choose lower-priced products, while middle-income consumers look for adequate quality and value for money. Milk, eggs, meat and rice are generally considered to be the most essential products in Omani households and these are generally affordable for most consumers.
The Sultanate’s Oman Logistics Strategy has laid out long-term objectives for increasing the contribution of the logistics sector to its GDP. Oman’s strategic objectives over the past several years of the review period focused on easing congestion and enhancing capacity by investing in infrastructure and technology for new ports and road links, as well as expanded routes for national airline carriers.
An ongoing post pandemic economic recovery coupled with an increase in the population should have a positive impact on demand for cooking ingredients and meals over the forecast period, with steady growth projected in total volume terms. It is important to note that the population of expatriates in the country has declined since 2018 due to the Sultanate’s Omanisation programme and the fallout from the pandemic.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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