In 2023, cooking ingredients and meals will no longer be impacted by the COVID-19 pandemic, and the on-trade industry is booming once again. Despite high inflation in 2022, prices, particularly edible oils, have dropped, however, the industry continues to be impacted by global inflation.
In 2023, the prices of cooking ingredients, namely edible oils has decreased from the highs witnessed last year. In 2022, such high inflation rates saw the Jordanian government impose price caps.
Most categories of cooking ingredients generate high per capita sales in Jordan and this is a reflection of the status that these products have as essential or, at the very least, common ingredients in popular dishes and meals. Edible oils and sweet spreads are among the categories of cooking ingredients and meals that are regarded as most essential and this is a reflection of the importance of fried food in Jordanian cuisine and the status of honey as a universal sweetener and its usage in preparation of many popular desserts and sweets.
In 2023, cooking ingredients and meals in Jordan has experienced notable growth in both current value and volume sales. This growth is primarily attributed to the country's expanding population, which is projected to increase by 3% during the year.
The most obvious trend to have emerged for cooking ingredients and meals from the COVID-19 pandemic is the major shift towards sales via e-commerce. This was seen mainly as a response to the threat of contagion at the peak of the pandemic, with online shopping seen as the ideal way to avoid coming into contact with the COVID-19 virus.
Cooking ingredients and meals is slated for further moderate and sustainable growth in sales over the forecast period, with population growth and the return of tourism set to be the main factors underpinning this positive performance. Moreover, all categories of cooking ingredients and meals are expected to benefit from the increasing interest in cooking and eating Western-style dishes among the population of Jordan.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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