Cooking Ingredients and Meals in Thailand

December 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Cooking Ingredients and Meals industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cooking Ingredients and Meals in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cooking Ingredients and Meals in Thailand?
  • Which are the leading brands in Cooking Ingredients and Meals in Thailand?
  • How are products distributed in Cooking Ingredients and Meals in Thailand?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Cooking Ingredients and Meals in Thailand

Cooking ingredients and meals in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Edible Oils in Thailand

KEY DATA FINDINGS

Olive oil rebounds in popularity thanks to health and wellness trends
Home cooking trends fuel demand for vegetable and seed oils, from budget-friendly to “healthier” options
Steady demand seen in foodservice, thanks to edible oils being a ubiquitous ingredient
Edible oils remains attractive to new brands and players, thanks to strong and widespread demand
Health and wellness trends set to support more premium edible oils
Domestic and global split between vegetable and olive oils expected to continue
Table 13 Sales of Edible Oils by Category: Volume 2018-2023
Table 14 Sales of Edible Oils by Category: Value 2018-2023
Table 15 Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 16 Sales of Edible Oils by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Edible Oils: % Value 2019-2023
Table 18 LBN Brand Shares of Edible Oils: % Value 2020-2023
Table 19 Distribution of Edible Oils by Format: % Value 2018-2023
Table 20 Forecast Sales of Edible Oils by Category: Volume 2023-2028
Table 21 Forecast Sales of Edible Oils by Category: Value 2023-2028
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2023-2028

Meals and Soups in Thailand

KEY DATA FINDINGS

Key players compete with new product developments and category crossovers
Affordable prices and restaurant-inspired dishes hold appeal for consumers
Healthy eating and plant-based trends influence a wider range of options
Convenience continues to be the key driver for ready meals
Plant-based opportunities will also be met with challenges
Polarisation between economy and premium ready meals expected
Table 24 Sales of Meals and Soups by Category: Volume 2018-2023
Table 25 Sales of Meals and Soups by Category: Value 2018-2023
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2018-2023
Table 27 Sales of Meals and Soups by Category: % Value Growth 2018-2023
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2018-2023
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2018-2023
Table 30 Sales of Soup by Leading Flavours: Rankings 2018-2023
Table 31 NBO Company Shares of Meals and Soups: % Value 2019-2023
Table 32 LBN Brand Shares of Meals and Soups: % Value 2020-2023
Table 33 Distribution of Meals and Soups by Format: % Value 2018-2023
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2023-2028
Table 35 Forecast Sales of Meals and Soups by Category: Value 2023-2028
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2023-2028
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2023-2028

Sauces, Dips and Condiments in Thailand

KEY DATA FINDINGS

Restaurants launch their own brand sauces, so consumers can recreate their popular dishes at home
Co-branding remains a key market strategy to boost product awareness
Health and wellness trends stimulate product innovation
Fish sauces remain popular in Thailand, with innovations seen
Ongoing product innovations and marketing activities attract consumer attention
Convenience will remain a key driver for consumers who cook at home
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2018-2023
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2018-2023
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2018-2023
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2018-2023
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2018-2023
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2018-2023
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2019-2023
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2020-2023
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2018-2023
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2023-2028
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2023-2028
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2023-2028
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2023-2028

Sweet Spreads in Thailand

KEY DATA FINDINGS

Higher-income health-conscious consumers seek honey, while jams and preserves remain popular
Slowdown in product innovations as consumers prioritise affordability
Revival of foodservice and tourism supports foodservice sales
Health and wellness trends set to further influence sales over the forecast period
Convenience will continue to drive basic demand in sweet spreads
Nutella attracts Thai appeal with its Thailand-focussed designs
Table 51 Sales of Sweet Spreads by Category: Volume 2018-2023
Table 52 Sales of Sweet Spreads by Category: Value 2018-2023
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2018-2023
Table 56 NBO Company Shares of Sweet Spreads: % Value 2019-2023
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2020-2023
Table 58 Distribution of Sweet Spreads by Format: % Value 2018-2023
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2023-2028
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2023-2028
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2023-2028
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Cooking Ingredients and Meals

    • Olive Oil
    • Corn Oil
    • Palm Oil
    • Rapeseed Oil
    • Soy Oil
    • Sunflower Oil
    • Other Edible Oil
      • Dried Ready Meals
      • Shelf Stable Ready Meals
      • Chilled Ready Meals
      • Frozen Ready Meals
      • Dry Soup
      • Shelf Stable Soup
      • Chilled Soup
      • Frozen Soup
      • Chilled Pizza
      • Frozen Pizza
      • Meal Kits
      • Quick Recipe Kits
      • Chilled Lunch Kits
    • Prepared Salads
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Gravy Cubes, Powders and Pots
      • Monosodium Glutamate
      • Herbs and Spices
      • Tomato Pastes and Purées
        • Liquid Recipe Sauces (excl pasta sauces)
        • Dry Recipe Sauces
        • Pasta Sauces
        • Barbecue Sauces
        • Fish Sauces
        • Ketchup
        • Mayonnaise
        • Mustard
        • Oyster Sauces
        • Salad Dressings
        • Soy Sauces
        • Chili Sauces
    • Dips
    • Yeast-based Spreads
    • Pickled Products
    • Other Sauces and Condiments
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.

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