While cooking ingredients and meals in Kazakhstan is set to register an improved result in current value growth terms in 2024, retail volume growth is anticipated to be down modestly on the previous year. This is mainly explained by events in sunflower oil, the single biggest contributor to total sales by some distance.
Health concerns have continued to shape purchasing decisions across cooking ingredients and meals in 2024. Most categories have seen strong demand for products that are made with natural and more nutritious ingredients, have lower levels of fat, salt and sugar, and contain fewer or no artificial colours, flavours preservatives etc.
Eurasian Foods Corp AO has retained the top position in cooking ingredients and meals in Kazakhstan in value terms in 2024. This is primarily due to its commanding lead in sauces, dips and condiments, where it offers a wide selection of products under the 3 Zhelaniya brand, though it is also a major player in edible oils.
Retail distribution of cooking ingredients and meals in Kazakhstan has remained heavily concentrated in small local grocers in 2024, as modern grocery retailing is still relatively underdeveloped in the country. That said, value sales via supermarkets and hypermarkets – the second and third leading channels, respectively – have continued to increase strongly thanks to the expansion of major chains with extensive product assortments and competitive pricing policies.
The outlook for cooking ingredients and meals in Kazakhstan over the forecast period is broadly favourable, with all categories expected to register consistently positive results in retail volume and current value terms. Expansion will continue to be underpinned by population growth, the resilience of traditional consumption habits and the fact that a number of key product types are considered kitchen staples.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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