After declining in 2022, overall retail volume sales of cooking ingredients and meals in Croatia are set to increase moderately in 2023. This recovery is partly explained by the gradual easing of inflationary pressures linked to the global recovery from the pandemic and Russia’s invasion of Ukraine, which has helped to temper unit price hikes to some extent.
Having recently been reinforced by the experience of the pandemic, the well-established tendency towards rising health awareness among Croatians has continued to gain influence over purchasing decisions in cooking ingredients and meals in 2023. Notable beneficiaries of this shift include olive oil, prepared salads and honey.
Domestic manufacturer Podravka dd has remained the leading company in cooking ingredients and meals in Croatia in retail value terms by some distance in 2023. Thanks to an extensive portfolio that spans multiple categories and well-established brands with wide distribution coverage and trusted reputations for quality, it continues to hold the top position in meals and soups, sauces, dips and condiments and sweet spreads.
Supermarkets has remained the leading distribution channel in cooking ingredients and meals in Croatia in retail value sales terms in 2023, followed by hypermarkets, supermarkets, convenience stores, small local grocers and discounters. Small local grocers and convenience stores are both expected to see their overall value shares decline from 2022 amidst a growing challenge from large modern grocery retailers that carry much wider assortments and have more competitive pricing policies.
The outlook for cooking ingredients and meals in Croatia over the forecast period is favourable on the whole, with solid growth in retail volume and current value sales anticipated and most categories set to develop positively in both respects. Along with traditional consumption habits, the fact that several product types are considered staples should ensure overall demand remains buoyant.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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