While 2023 might have appeared to be a stable year for cooking ingredients and meals in Germany after the pandemic years and rise of inflation, the industry experienced an interesting evolution. Shaped by a variety of factors that reflected both macroeconomic trends and evolving consumer preferences, the diversity of its categories made for an exciting and constantly developing industry.
As noted in other food-related industries towards the end of the review period, trends focused on sustainability also gained greater relevance in cooking ingredients and meals in Germany. Local consumers have been traditionally very conscious about making sustainable choices and extremely interested in organic products.
While the effect of inflation on prices started to marginally ease in 2023 and some consumers no longer relied as much on private label products, the leading players in cooking ingredients and meals remained the grocery retailers, Aldi and Rewe; a discounter and supermarket respectively, with decades of experience and loyalty from German consumers. Both with an expanding assortment of diverse private label options that offer the most competitive prices, they have been leaders in the local market for an extended period.
Initially impacted by the fallout of the pandemic, and later on by inflation, the distribution of cooking ingredients via retail and foodservice experienced a certain degree of irregularity and a particular way of evolving. 2023 witnessed a slowdown in these shifts, due to prices slowly stabilising and life in general normalising for consumers.
With the vegetarian, vegan or flexitarian population in Germany growing, and consumers generally trying to reduce their intake of animal proteins, players across all categories are set to increase the flexibility of their offer to target this audience. This will also be relevant for foodservice, as establishments try to offer plant-based options and widen their options to adapt for any type of customer.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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