Cafés/Bars in Morocco

February 2024
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Cafés/Bars industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cafés/Bars in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cafés/Bars in Morocco?
  • Which are the leading brands in Cafés/Bars in Morocco?
  • How are multinational and local operators competing and expanding in Morocco?
  • How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Morocco?
  • How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Cafés/Bars in Morocco? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?

Cafés/Bars in Morocco - Category analysis

KEY DATA FINDINGS

Global coffee chains spearhead developments
Popularity of coffee supports speciality cafés
Digital ordering is emerging
International players will continue to be attracted by the stability and coffee culture in Morocco
Tourism growth drives higher coffee consumption
Independents face a tougher competitive landscape
Table 1 Cafés/Bars by Category: Units/Outlets 2018-2023
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2019-2023
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2020-2023
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2023-2028
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2023-2028
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2023-2028
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2023-2028
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2023-2028
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2023-2028

Consumer Foodservice in Morocco - Industry Overview

Consumer foodservice in 2023: The big picture
2023 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Cafés/Bars

  • Chained Cafés/Bars
  • Independent Cafés/Bars
    • Chained Bars/Pubs
    • Independent Bars/Pubs
    • Chained Cafés
    • Independent Cafés
    • Chained Juice/Smoothie Bars
    • Independent Juice/Smoothie Bars
    • Chained Specialist Coffee and Tea Shops
    • Independent Specialist Coffee and Tea Shops

Cafés/Bars

This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.

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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Cafés/Bars research and analysis database.

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