There are good prospects for international cafés/bars to enter Morocco, and the ever-increasing visibility and name for stability that Morocco is expected to have over the forecast period will serve to increase further foreign investment in this sector. Caribou Coffee, an American chain, is planning ten new outlets in Morocco in 2024-5, while the Turkish chain Boost Coffee is planning to open eight more outlets with ten stores in Morocco by 2025.
With tourism reaching back to pre-pandemic levels, this will also help to support coffee expenditure over the forecast period. New coffee chains are expected to enter the territory during the next five years, following the current trends seen, and with the majority expected to come from the US, Canada, Asia, and Western Europe, with master franchise owners from the Arabian Gulf.
Local Moroccan cafés and bars are likely to compete well with major international brands, with tourists keen to frequent authentic Moroccan establishments when they are in the country. Chained coffees are expected to gain appeal among younger generations that have a keen interest in foreign brands and want to try new coffee combinations and tastes.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See All of Our DefinitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!