The future looks bright for cafés/bars in Italy looks relatively bright with the category expected to show a positive performance in terms of number of outlets, transactions and value sales. Chained outlets are expected to see a slightly stronger performance, but independent cafés/bars are also expected to see positive momentum.
Over the forecast period, food delivery (including third party and one-party delivery services) are expected to increase within cafés/bars as operators look to keep up with the competition as well as looking to explore new sales opportunities. With many consumers having become used to the convenience of using such services during the pandemic they are likely to continue using them despite the return to relative normality.
Over the forecast period, in order for cafés/bars to remain competitive and to gain share it will be important that they invest in offering new innovations, quality products and services, and greater convenience in terms. Value for money will also remain a key consideration, especially until the economy starts to recover.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See All of Our DefinitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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