Cafés/bars in Thailand will see healthy growth over the forecast period, in constant value (2023 prices, supported by the revival of international tourism. Specifically, Thailand is expected to welcome more Chinese tourists, which should present new opportunities for expansion, potentially with a focus on offering menus and services that appeal to this consumer base.
Moving forward, the growing coffee culture in Thailand is expected to have a positive impact on sales. with consumers in urban areas proving to be particularly fond of the on-trade coffee experience.
Health and wellness has emerged as a persistent trend within the consumer foodservice industry, and as such, is expected to remain prominent throughout the forecast period. As consumers pay closer attention the quality of their dietary intake, in order to support their physical wellbeing, foodservice establishments which incorporate healthier options, such as plant-based beverages, into their menus, are likely to be well-positioned for long-term success.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See All of Our DefinitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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