Bleach in Serbia is forecasted to continue facing a retail volume decline; the result of several reasons. Firstly, many people consider bleach an old-fashioned product and avoid using it due to its strong smell and formula.
Through enhanced use, COVID-19 led some Serbian consumers to become used to the strong smell of chlorine in bleach and other surface care products. As a result, some consumers will continue using bleach across the forecast period, viewing it as the most efficient product.
The core consumer base for bleach is expected to diminish over the forecast period, with increasing numbers of Serbians expected to avoid bleach wherever possible due to the category’s unfavourable image. In particular, many consumers are increasingly concerned about the caustic odours that chlorine bleach emits, a factor which places the entire category at a disadvantage in comparison with other categories of home care, notably surface care and toilet care, where products with far less pervasive and unpleasant odours are constantly gaining ground.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bleach industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!