Bleach is expected to remain uninteresting and stagnant in demand and developments over the coming years, albeit seeing a performance projected to be a slight improvement compared to 2023. One major reason for the overall stagnation is the evolution of laundry care products which now incorporate bleach formulas directly into their compositions, reducing the need for separate bleach applications.
We do not expect any competitive developments in bleach, beyond rivalry between the two dominant players. Brand Bayclin's continued leadership can be attributed to its longstanding presence in Indonesia, having established itself as the go-to brand for bleach.
Bleach will continue to face challenges over the forecast period, especially as it is increasingly being seen as an old-fashioned product. Bleach struggles to resonate with younger customers for several reasons.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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